Bob's Discount Furniture
BOB’S DISCOUNT FURNITURE
‘Till Decor Do Us Part
Bob’s Discount Furniture, an industry-leading furniture warehouse with stores across the nation, came to us looking to attract a new the younger generations of shoppers who don’t want to go into a physical store to shop for quality, stylish furniture. So we helped them develop a social-first design show, starring Internet star and comedian Gabby Bryan, to show the world that Bob’s can help make themselves a home they’ll be proud of.
The resulting series featured couples with opposite design tastes attempting to design a room they’ll both love. It was viewed over 18 million times in just one season of content, helping a whole new generation of furniture shoppers discover all that Bob’s Discount Furniture has to offer, and providing us some hilarious moments along the way.
We started brand new social channels for @TillDecorDoUsPart, and partnered with creators and fans alike to grow our following to over 6,000 in just six weeks, and created shoppable landing pages for fans to go buy their favorite pieces.
Credits
AGENCY: Gale Partners
GROUP CREATIVE DIRECTOR: Josh Braithwaite
ASSOCIATE CREATIVE DIRECTORS: Josh Lampley & Matt Barton
PRODUCTION PARTNER: Loop
PRODUCER: Kyle Silverstein