Old Dominion x ESPN
OLD DOMINION FREIGHT LINE x ESPN
Proud Sponsor of College Athletics
Every year, Old Dominion teams up with ESPN and partner universities to celebrate being the Best in the Game®. So when they tasked us with helping them create a new brand spot that showcases their shipping expertise during ESPN College Gameday every Saturday during the football season, we were more than excited to get into the huddle.
The resulting work is a celebration of OD’s superior shipping expertise, their industry-leading gameplan, and the magic that happens when a great team comes together to help the world keep promises. Take it from iconic CFB announcer Rece Davis: “Now that’s the best in the game… no playoff needed.”
Our partnership even extended into the ESPN College Gameday universe, where we designed bleachers for fans to sit in every Saturday and a “Best in the Game” segment on-air during football broadcasts.
Credits
AGENCY: Gale Partners
GROUP CREATIVE DIRECTOR: Josh Braithwaite
ASSOCIATE CREATIVE DIRECTORS: Josh Lampley & Matt Barton
DIRECTOR: Jeff Gonick
PRODUCTION: Reverie
PRODUCER: John Hilmer
Our production team even went above and beyond and captured multiple vignettes for OD to use in other placements and on social channels… showcasing the personality of our mascots and our superior shipping RTBs in eye-catching fashion.
